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Chapter 19, class notes content list introduction do not emphasize the brand name can also be used to stimulate the demand for a product group, ie beef council. Definition of branding: the process involved in creating a unique name and image for a product in the consumers' mind. Brand management includes managing the tangible and intangible characteristics of brand it means defining the brand, positioning the brand, and delivering the brand.
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But what exactly does branding mean simply put, your brand is your promise to your customer it tells them what they can expect from your products and services. Hey guys, here are the notes for brand management advertisements.
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